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Pinnacle Agriculture Unveils New Website with a Customer Focused Platform

MAY 9, 2018

Loveland, CO – Pinnacle Agriculture Distribution, Inc. (“Pinnacle”), a leading agriculture retailer, announced today the launch of its new website along with the industry’s first interactive customer portal, My Pinnacle. 

The revamped website provides the ultimate user-friendly experience with improved navigation and mobile-enabled functionality throughout. Among the most notable new additions: the My Pinnacle online portal which brings customers new levels of convenience. Through My Pinnacle, customers can access their account any time on desktop and mobile devices to view statements and make payments. Customers also receive product updates, special discounts, and helpful crop guides. 

"Our strategy has always been about taking care of our customers with outstanding, personal service, and we are expanding this approach with new online capabilities,” said Rob Marchbank, Chief Executive Officer. "In a recent survey we conducted with growers, they told us they wanted retailers to offer greater convenience. My Pinnacle and our new online solutions are part of the answer. They are a natural extension of the long-standing relationships we have built with the grower. The new site, coupled with My Pinnacle, will enable a seamless, enhanced customer experience.”

Customers will also now have online access to a comprehensive catalog for crop protection products. This extensive product catalog furthers Pinnacle’s commitment to bringing the best products to customers from the industry’s top suppliers, such as Innvictis Crop Care®, LLC, Corteva AgriscienceTM, Monsanto Company, BASF Corporation, FMC Corporation, and more. 

The new website is live at and will be updated on a regular basis with new products, business activity, milestones, and more. Customers can register for their My Pinnacle account at