Pinnacle Agriculture Unveils New Mission Statement, Core Values and Purpose Statement
Pinnacle’s ability to prosper is not just about what we sell, it’s about who we are, how we behave and what we believe. Recently, we went through a comprehensive process to define our company’s reason for existing, outline those behaviors that set us apart from our competition and worked to create a common culture for our employees. The output of this was the creation of a common identity including a new mission statement, core values and purpose statement.
We knew it was important to align our identity with the everyday realities of our employees, their families and farmers. So, we defined “what we do” and “why we do it” while continuing to reflect on our commitment to put the farmer first in everything we do. For Pinnacle to be successful, we have aligned our new mission statement, core values and purpose statement with our employees and our farmers. We are proud that every employee is responsible for building a company that matters to our farmers across the nation and to the communities in which we serve.